by Erik Requidan
In the face of massive tech changes and a potential cookieless future, successful publishers must have high-functioning, multi-disciplinary teams, and revenue operations leadership to match. In this article, our CEO Erik Requidan draws important lessons from the elite...
by Erik Requidan
In the world of business, the concept of revenue operations is a critical component of success. The ability to align sales, marketing, and customer success is essential in driving growth, improving customer satisfaction, and ultimately, achieving revenue goals. But...
by Erik Requidan
In the face of the impending death of the third-party cookie, publishers are anxiously waiting for the perfect technology to replace it and save the day. But according to Erik Requidan, founder and CEO at Media Tradecraft, there are powerful ways to target audiences...
