Blog
Gwen Vito Smith: Top Women in Ad Tech 2023
Gwen Vito Smith, manager of Revenue Operations and Publisher Support at Media Tradecraft, has been recognized as a Top Women in Ad Tech 2023 honoree.
Publisher RevOps Lessons From the Navy Seals
In the face of massive tech changes and a potential cookieless future, successful publishers must...
The Future of Revenue Operations: A Conversation With Media Tradecraft’s Erik Requidan
In the world of business, the concept of revenue operations is a critical component of success....
Publishers: Stop Waiting For Tech To Save You
In the face of the impending death of the third-party cookie, publishers are anxiously waiting for...
The Pandemic Creates An Opening For Publishers To Reimagine Their Sites And Declutter
You may have noticed that as we all face months working at home, some of us took to a more...
How Publishers of All Sizes Can Use Agile Innovation to Prepare for the Cookie Apocalypse
In our twelfth episode of Real Time Banter, Erik Requidan and Justin Hansen, Co-Founders of Media...
Ugly Delicious Advertising
There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly...
How Cookies Work and Why They’re Going Away
Cookies have been the workhorse of digital media for more than two decades. They form the...